Furniture / interiorsPerca Furniture_
Brand strategy and an online shop for a solid wood furniture maker: a 3D table configurator, payment with a deposit, an architects' zone with commissions, a reseller programme and an AI assistant. The shop is shown in its demo version.
- Website / shop
- Content and creative
- Ad campaigns
- 3D visualisations
Page scroll · recorded 16.10.2026
What the brief asked for. What we delivered.
Each item in the scope, with the elements and automations we put in place. Where there is a recording, you can see how it works.
Online shop in six languages
- Shop: collection, product page, basket and checkout
- Product compliance sheet (GPSR, timber origin) and Omnibus price information
- Table finder quiz and three-tier price list
- Six language versions: PL, EN, DE, FR, ES, SV
3D table configurator with pricing from a single engine
- 3D table configurator: dimensions, top, wood species, finish, legs, with a live preview
- Pricing engine: the same rule in the configurator and in the server-side check
- Quote request for a configuration with a batch reservation
Architects' area and a page for showrooms
- Architects' zone: registration, partner panel, referral code, commissions, project submissions
- Showroom page: reseller application form and territory map
From the starting point to the outcome.
- 01Challenge
At the start the brand had no working online shop and no traffic tracking. On top of that came the EU rules on selling timber and products (EUDR, Omnibus, GPSR).
- 02Solution
We developed a brand strategy with personas (private customer and architect) and built the shop: a 3D table configurator with the price calculated and checked on the server, a checkout with a deposit for made-to-order furniture, an architects' zone with a partner panel, referral code and commissions, a page for showrooms that scores reseller candidates, and an AI assistant. The site runs in six languages and has a product compliance sheet (GPSR, timber origin).
- Brand strategy and B2C / architect personas
- New website (Next.js) with a knowledge base for AI search engines
- Headless shop (WooCommerce API) with a 3D table configurator and pricing engine
- Ambassador plan checked against UOKiK (Polish consumer protection authority) rules
- Photo and video shoot brief, trade fair stand concept
- 03Outcome
The brand has a shop that guides private customers, architects and partner showrooms separately, each to their own purchase path.
Scope of work.
The systems and channels follow from the scope we delivered in this project.
- Website / shop
- Content and creative
- Ad campaigns
- 3D visualisations
- Strategy
- Website / shop
- Content
- Photo
- Video
- 3D visualisations
- Ad campaigns
- Industry
- Maker of solid oak and American walnut tables and chairs (Chełmża), selling B2C and B2B to architects, with exports
- Period
- May to Oct 2026
- Type
- Client
- Brand
- Konik System
What it looks like.
Screenshots of the live website, taken on 15.10.2026.
Let's start with a Konik System Diagnosis_
A review of the processes and systems in your company, with a written recommendation. from €552 net (€678.96 gross), credited in full towards implementation.
Prices are shown net and gross (23% VAT). Not an offer (Article 66 § 1 of the Polish Civil Code). Only an individual offer or agreement is binding.