Health / psychology · elalica.plPsychologist Elżbieta Lica_
Launch of a psychology practice: market analysis, a 90-day strategy, the specialist's website with a clear path to a first appointment, and a separate website for renting out the consulting room.
- Website / shop
- Content and creative
Page scroll · recorded 17.10.2026
What the brief asked for. What we delivered.
Each item in the scope, with the elements and automations we put in place. Where there is a recording, you can see how it works.
Specialist's website
- The specialist's website in a StoryBrand layout
- GDPR-compliant form that collects no health data or reason for the visit
- Compliance with the psychologists' code of ethics and crisis helpline numbers on the website
- Accessibility: skip to content, screen reader messages, option to turn off animations
- Lightweight mobile site and local SEO with structured data for the practice
Consulting room rental website
- Room rental website: rental options, equipment, directions, FAQ
- Privacy policy
Each website on its own. Both scrolling.
Scroll recordings of the websites on desktop and mobile. Personal data (phone numbers, emails, surnames) is blurred.
Page scroll · recorded 17.10.2026
Version 2, chosen by the client: a calm, editorial layout and a single "Book an appointment" button.
Page scroll · recorded 17.10.2026
A separate website for specialists who rent the room during free hours: a calendar of slots, a form and terms.
From the starting point to the outcome.
- 01Challenge
Opening the practice meant setting the session price, reaching the first clients and renting out the room during free hours.
- 02Solution
We analysed consulting room prices across the Tricity area, prepared a 90-day strategy and built the website on the StoryBrand structure, with accessibility and the mobile version first.
- Price analysis of 16 practices in the Tricity area
- 90-day strategy (PDF)
- The specialist's website in several variants to choose from
- Separate room rental website
- No testimonials and no promises about therapy outcomes, in line with the psychologists' code of ethics
- 03Outcome
The practice opens with a website that follows professional ethics and with a plan for winning clients over the first three months.
Scope of work.
The systems and channels follow from the scope we delivered in this project.
- Website / shop
- Content and creative
- Strategy
- Website / shop
- Content
- Industry
- Psychology practice for teenagers and parents in Wrzeszcz, Gdańsk
- Period
- Oct 2026
- Type
- Client
- Brand
- Konik System
Let's start with a Konik System Diagnosis_
A review of the processes and systems in your company, with a written recommendation. from €552 net (€678.96 gross), credited in full towards implementation.
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